Thursday, June 9, 2016

Amul’s Take Udta Punjab

Amul’s take on the Udta Punjab row with CFBC

CFBC साथ उद्ता पंजाब पंक्ति पर अमूल के ले

Amul Co-Operative Limited never disappoints us with their intriguing and comic take on the trending topics of the week and this time too they have come up with a cartoon revolving around the major news of the week. Be it Sonam Kapoor's portrayal of 'Neerja' or the Tanmay Bhatt Snapchat controversy, Amul has always kept it real. Their latest advertisement will surely intrigue you. Yes, the company has come up with a special ad that comments on the ‘Udta Punjab’ row with the Central Board of Film Certification (CBFC). The ad features a cartoon character of the rockstar Tommy – Shahid Kapoor, doctor – Kareena Kapoor, policeman – Diljit Dosanjh and Alia as the Amul girl. They all look perplexed as a scissor cuts through the canvas, symbolizing the 94 cuts that CBFC has ordered in the film. Amul has interestingly titled the poster as ‘Ladta Punjab.’ At a press conference, filmmakers came all out to protest against the CBFC’s decision. The makers of the film have also moved court and it remains to be seen as to what the verdict will be…

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